5 UNUSUAL FORCES DRIVING OUR CLICKBAIT SOCIETY

  1. Social media encourages hyperbole to attract superficial “likes”. Everyone on Facebook is eternally in high school and every day is a popularity contest.
  2. Facebook statuses and Twitter messages allow only a couple of sentences to get a message across. Forget meaningful content, well-thought out proofs or expositions. Instead, use witty platitudes that generate feelings of self-satisfaction among the clique.
  3. Social media cultivates shorter attention spans. The demand for clickbait rises, resulting in more clickbait which further shortens attention spans. It becomes an endless feedback loop.
  4. Corporations take advantage of the rise of clickbait demand. Everything on the news is “BREAKING NEWS”. “You won’t believe this one weird trick …” is an effective advertising gimmick. Extremes sell. Nuance is dead.
  5. The cultural shift is complete. The only way to stay competitive is to join the clickbait society, beginning with the title and thumbnail of this article.

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