Facebook’s announcement of dating features on its platform deserves a genuine laugh.
I suppose it’s a valiant attempt at exploiting its users further, even though it should be quite obvious to anyone paying attention that social media and the Internet in general have been leading the way in the decay of personal relationships. I have no qualms about Tinder and Match.com stock dropping 20% on the news. Perhaps with more platforms spectacularly failing at substituting an organic process with a robotic, one-size-fits-all algorithmic approach to human relationships, maybe only then a significant majority will wake up to the fact that “social media” has been a misnomer all along.
Many studies link Facebook to increased divorce rates and martial dissatisfaction amongst its users:
A growing body of research links increased use of Facebook to marital discord. The latest of these studies, published in the July 2014 issue of the journal “Computers in Human Behavior,” says increased use of Facebook is “positively correlated” with rising divorce rates during the same time period even when adjusting for economic and socio-demographic factors that might affect divorce rates. “Although it may seem surprising that a Facebook profile, a relatively small factor compared with other drivers of human behavior, could have a significant statistical relationship with divorce rates and marital satisfaction, it nonetheless seems to be the case,” the study concluded.
A 20% annual increase in the share of a state’s population with a Facebook account from 2008 to 2010 was associated with a 2.2% increase in that state’s divorce rate.
Maybe Facebook is on to something from a dirty salesman tactical point of view. Like a car mechanic looking for a steady stream of income, or big government seeking more bogus reasons to increase intervention, regulation and taxes, Facebook is on its way to purposely sabotaging relationships and then offering itself as a solution to the problems it is responsible for to reinforce the dependency loop on its users.
Obviously unethical and in a more aware free market, Facebook’s user count and stock price should face the consequences.
But despite all the obviousness, Facebook’s remaining users are gleefully ignorant and see nothing fishy with Zuckerberg’s laughable platitudes:
“I want to be clear that we have designed this with privacy and safety in mind from the beginning.”
Way to appear benevolent, Zuckerberg. Who exactly believes him and his blatantly unsubstantiated claim of selflessness? I suppose with all the memes floating around about Zuckerberg’s inhuman and calculating behaviour it makes sense that Facebook should roll out features that encourage superficial, robotic relationships, à la Zuck.
And if you thought people’s two-faced and disingenuine Facebook profiles were bad enough, you haven’t seen anything yet. Facebook is willing to shift today’s tech-driven social dysfunction into overdrive.
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