The truth about SEO and ASO — Part 2: is SEO a BS industry?

Let’s analyze Quora’s most upvoted answer on the question: “To what extent is SEO a bullshit industry?

NON-Bullshit practice of “SEO” is about;

  • adding value to the web
  • creating unique and engaging content
  • improving traffic and conversions (not just rankings)
  • understanding web-site technology (html/css, pro
Read more

The truth about SEO and ASO

Prior to the rise of social media, the popular way to get your product noticed online was through SEO (Search Engine Optimization).

Despite all the self-proclaimed experts saying SEO is not “gaming the system”, optimizing is by definition reverse engineering and exploiting through pattern recognition. It is a cycle of subtle changes, meas… Read more