search engine optimization

Defeating search engine bias: it’s time to treat the new media like the old media

If you are old enough to remember the days of print media, newspapers had the reputation of leaning politically in one direction and it was considered unwise to isolate yourself to a single paper and one point of view. You were encouraged to read several papers to get a well-rounded picture of current events.

In the Toronto region, that would mean reading the S… Read more

Guilty until proven innocent: does reverse SEO exist?

In the wake of the demonetization fiasco on YouTube and the erosion of due process due to unrestrained “wrong-think” detection algorithms, one has to wonder whether these algorithms are being exploited by malicious users intent on destroying their competition.

Google supposedly is credited with effective algorithms preventing click fr… Read more

Thursday Thoughts: shadowbanning and Cathy Newman’s tells for cognitive dissonance

Thursday Thoughts are a series of recent observations too short to merit their own article, but still important when analyzing today’s technological, economic and psychological trends.

Shadowbanning is not just a Twitter Thing — Google does it too
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The truth about SEO and ASO — Part 2: is SEO a BS industry?

Let’s analyze Quora’s most upvoted answer on the question: “To what extent is SEO a bullshit industry?

NON-Bullshit practice of “SEO” is about;

  • adding value to the web
  • creating unique and engaging content
  • improving traffic and conversions (not just rankings)
  • understanding web-site technology (html/css, pro
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The truth about SEO and ASO

Prior to the rise of social media, the popular way to get your product noticed online was through SEO (Search Engine Optimization).

Despite all the self-proclaimed experts saying SEO is not “gaming the system”, optimizing is by definition reverse engineering and exploiting through pattern recognition. It is a cycle of subtle changes, meas… Read more